Baseline Advisor was established in 2008 in response to the growing need for independent research and competitive analysis in today's highly competitive markets. We recognized the need for independent research that is factual and free of subjective opinions or projections stemming from potential conflicts of interest. Baseline Advisor remains focused on timely data collection, management, and competitive set reporting for individual customers rather than industry or marketing.

First, our reports are customer specific–not industry wide or 'market' reports. We provide financial, performance and comparative reports focused on specific client data with custom competitive set analysis.

Second, our research and reporting is completely independent of the industry. We do not offer consulting services that often interfere with accurate data gathering and analysis. Our reports provide unbiased information which is meticulously compiled, enabling a business to have comprehensive and factually accurate information.

Third, our reports are extremely timely. Baseline Advisor provides detailed daily, weekly, and monthly reporting (depending on the industry) while most others produce annual or semi-annual market reports.

No. No individual client data is available to anyone other than approved members of that company. Baseline Advisor utilizes multiple layers of security to keep your data safe. Our system requires that all users have a validated email and password to send or retrieve data from the service, and all passwords are strongly typed and stored in a secure, encrypted format. We authenticate and log each request for data from our service and use Secure Socket Layer (SSL) encryption to secure data as it travels from the user's computer to our application. SSL encryption is the same technology that banking and e-commerce sites use to secure data including credit card numbers or bank account details.

No. Individual client data is never disclosed to other organizations. All statistical and competitive set data is gathered and presented so that no individual company, brand or organization can be identified.

Price varies based on the industry, type of reports offered, and frequency of data collection and delivery. Reports range from $99 to $699 per year, and include twelve months of detailed reports with custom competitive set analysis. We encourage you to contact us directly to provide accurate pricing based on your industry and report options.

We currently do not offer individual reports. Our costs include twelve months of reporting, providing companies with a continuous view of performance over time. Depending on the type of report purchased, the cost includes twelve monthly reports, fifty-two weekly reports, or 365 daily reports.

One of the challenges facing many businesses is the difficulty of getting valuable competitive intelligence and analysis into the hands of all the teammates who could benefit from the information. Baseline Advisor allows client administrators to set up distribution lists so reports are automatically sent to the appropriate people. Administrators may add or remove recipients at any time, and there is no limit to the number of people within a distribution list. Reports are delivered by email, typically in PDF or Microsoft Excel format.

No. The only requirements are an email address (so we can email you the report) and software to read the report (in PDF format). Software allowing you to read PDF files is typically install on most computer systems, and is available as a free download for most operating systems including Microsoft, Macintosh, Linux, and mobile phones.

Authorized clients have full access to our online administration area allowing them to quickly manage their data. Entering data online is extremely easy, and takes only minutes. Clients also have the option to send data to us via fax or mail.

The online administration area allows clients to quickly and easily add/edit data, update distribution lists, manage their competitive set information, and run or reprint reports. The online administration area is extremely easy to navigate, adding data can be completed in a matter of seconds or minutes, and requires no training.

Yes. New customers are able to enter two years of historical data at no additional cost.

We encourage you to contact us at (800) 681-1354 or email support@baselineadvisor.com for immediate answers to your questions.