Baseline Advisor is completely independent, focused on data collection, analysis and delivery of actionable data research for spas, golf courses and the parking industry. We provide independent research products that are factually accurate and devoid of slanted information and opinions.

Baseline Advisor does not provide consulting services. By focusing on fact based performance tracking and not industry consulting, we avoid any conflicts of interest in terms of how the data is gathered, analyzed or reported.

Baseline Advisor treats all client data with the highest level of confidentiality, and has rigorous rules governing data security and reporting.

Competitive set data provides aggregate financial performance information for comparison purposes, and strict rules govern the formation of a competitive set. All statistical and competitive set data is gathered and presented so that no individual company, brand or organization can be identified. To clarify, no individual client data is made available to anyone other than approved members of that company.

We understand clients are sensitive about providing data about their operations. Security and confidentiality are fundamental issues to Baseline Advisor, so if you have any questions about our security or confidentiality policy, please contact us for complete details.